《內地樓市》貝殼-W(02423.HK): 今年內地新房總交易額料維持去年規模 存量房市場按年增逾15%
貝殼-W(02423.HK)董事會主席兼首席執行官彭永東表示,從最近房產數據來看,房地產市場情緒在需求端也出現明顯好轉,並相信長期看市場會回歸均值,進入更穩定的發展時期。
他表示,公司審慎地認為今年內地存量房市場將按年增長會超過15%,價格平穩。對於2023年新房市場總交易金額(GTV)預計可以維持去年規模。
執行董事兼首席財務官徐濤則表示,今年沒有擴張門店和規模的打算,仍會繼續聚焦在單人單店的效率,實現經紀人收入的提升,而不是過去的粗放拓展規模的方式,這點不會發生改變。
他表示,今年想法是會做大店,做優質店,推進新房房江湖門店轉內渠的工作。在經紀人側今年春招旺季,會招募經紀人,後續希望維持總數的穩定,增加腰部經紀人的佔比,同時在少數有規模訴求的城市做經紀人的增長。
至於家裝業務發展,彭永東表示,去年「一體兩翼」業務走上正軌,在家裝業務上,完成了首個10個億人幣的里程碑,目前進入勢頭強勁的城市中,也不會追求快速擴張。
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