愛瑪科技(603529.SH):持續將渠道建設與升級作為重點戰略,延續渠道下沉策略,加強城市社區和鄉鎮的網點建設,增加終端門店數量
格隆匯3月15日丨愛瑪科技(603529.SH)於2023年2月28日-3月14日接受機構調研(一對一溝通/分析師會議/電話會議/特定對象調研)時表示,公司持續將渠道建設與升級作為重點戰略,延續渠道下沉策略,加強城市社區和鄉鎮的網點建設,增加終端門店數量。對此,公司建立了優勝劣汰的動態渠道管理機制,通過線上線下相結合、持續推進服務於個體門店的城市經理計劃等方式對經銷商、門店經理及產品導購進行全面賦能,在確保渠道體系良性發展的同時,提升終端營銷能力和單店產出;同時,通過門店數字化和新線上零售平台搭建,實施全渠道營銷數智化升級,全面提升門店運營效能。
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