《大行報告》大和:電視廣播(00511.HK)拓內地電商令藝員資源貨幣化 惟未披露收入模式及細節
大和發表研究報告指,電視廣播(00511.HK)擁有70%股份的上海翡翠東方傳播(TVBC)自與淘寶建立戰略夥伴關係後,於3月7日首次在淘寶舉行電商直播,6小時的直播中,銷售額為2,350萬元人民幣,並有485萬人次觀看。而集團和淘寶擬在明年共同進行至少48個電子商務現場直播。
該行提到,目前仍在等待集團在業績中公布明確的時間表、收入模式及利潤率等細節。集團利用其品牌價值和豐富的藝人資源,在淘寶直播平台上加速其跨境直播電子商務,並引入了強大的渠道,令其內容和藝員資源在內地實現貨幣化。
目前該行未就集團提供目標價及評級。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.