電視廣播(0511.HK)再度飆升超60%,4日累升超200%,TVB首場淘寶直播6小時銷售額2350萬
格隆匯3月8日丨因官宣入局淘寶直播,TVB母企電視廣播(0511.HK)連日飆升,今日盤中再度暴升,一度升超60%報11.8港元,股價創逾3年新高;該股最近4個交易日累升超200%,市值從17億港元升至51億港元。3月1日,TVB宣佈透過旗下上海翡翠東方傳播,與淘寶達成合作意向,雙方將於年內共同發展超過48場電子商貿直播,預計為TVB帶來千萬級別港元的收益。3月7日晚間,TVB在淘寶平台持續6小時直播帶貨首秀,直至3月8日零點。根據截至3月8日零點的TVB與淘寶官方數據,全場直播銷售額突破2350萬元,累計觀看人數超320萬,累計觀看人次超過485萬,最高在線人數超過3萬。

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