火星人(300894.SZ):水洗產品是公司第二增長曲線,堅定不移發力水洗品類
格隆匯3月2日丨火星人(300894.SZ)於2023年3月2日10:00-12:00接受機構調研時表示,水洗產品是公司的第二增長曲線,公司會把握戰略機遇,堅定不移發力水洗品類。奧維雲網預測,2023年洗碗機將延續高增長態勢,從宏觀層面看,洗碗機是全球產業,在歐美市場已深度普及,我國是僅次於美國的第二大經濟體,國內的消費環境已經為洗碗機做了充分的準備;從中觀層面看,集成是廚電的大勢所趨,火星人首創的集成洗碗機,毋庸置疑的是一個新風口級產品;從微觀層面看,90後、00後成為消費的主力軍,追求品質生活,願意為好產品、好品質、好體驗買單。我相信,洗碗機一定會跟洗衣機一樣,成為家庭標配。
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