大行評級 | 美銀:料微博收入復甦步伐將加快 維持目標價204港元
格隆匯3月2日丨美銀髮研報指,微博(9898.HK)去年第四季收入同比跌27%至4.48億港元,符合市場預期。不過,受疫情影響,季內廣吿市場仍然疲弱,惟餐飲、汽車、手機和娛樂類廣吿則錄得正增長。報吿預期,集團收入復甦步伐將會加快,今年收入料增長8%,重申其“買入”評級,目標價204港元。報吿指,受益於經營效率改善,微博所有成本及支出均顯著下跌,第四季非通用會計準則的經營溢利達1.52億美元,稍為高於市場預期。該行將今年經調整經營利潤率預測由33%上調至35%,以反映更佳的收入復甦以及人力成本下降。儘管經營溢利料錄增長,但仍維持今年的經調整每股盈利預測2.32美元,因此維持目標價不變。微博透過全資子公司向新浪收購逾3.3億股天下秀(600556.SH)股份,報吿預期這將有助於微博對網紅KOL的服務。該股現報151.3港元,總市值368.1億港元。

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