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電視廣播(00511.HK)與淘寶達成合作意向 年內舉行逾48場電商直播料貢獻千萬元收益
阿思達克 03-01 17:10
電視廣播有限公司(TVB)(00511.HK)宣布,透過附屬上海翡翠東方傳播(TVBC)與淘寶達成合作意向,雙方將於年內共同發展超過48場電子商貿直播,此合作預計為公司帶來千萬港元收益。 上海翡翠東方傳播有限公司總裁彭明曄表示,TVB積極地通過電子商貿投資、供應鏈業務合作等方式入局,並取得了一定的成績。而淘寶作為中國最大的數字零售平台,並相信這次的合作將進一步完善TVB內地電商業務的佈局,令TVB在內地龐大的電商直播行業上分一杯羹。
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