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國泰(00293.HK)貨運業務重塑品牌更名為「國泰貨運」
阿思達克 02-23 10:58
國泰航空(00293.HK)宣布,旗下貨運業務將重塑品牌,由「國泰航空貨運」(Cathay Pacific Cargo)更名為「國泰貨運」(Cathay Cargo),從而與公司最新品牌定位接軌,預料有助加強現有品牌形象及提高客戶對品牌認知度。 國泰表示,國泰貨運目前遍佈全球超過70個航點,透過靈活調動國泰200多架航機正積極擴闊航線網絡。集團行政總裁林紹波表示,國泰貨運將與主品牌接軌,繼續以香港及大灣區為重心擴展業務。為配合品牌革新,國泰貨運近日推出「國泰優先運送」 和「國泰-醫藥品運送」服務等一系列升級方案,另外「國泰-郵件運送」亦計劃於3月份進行升級。
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