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《大行報告》美銀證券:百度(09888.HK)核心業務如期回升 重申目標價230元
美銀證券發表報告指,百度-SW(09888.HK)核心業務如預期復甦,公司管理層透露表示,旅遊、醫療保健、本地服務、特許經營和商業服務等行業的廣告客戶自今年首季起出現開支增加的趨勢,特別是1月份後用戶量及查詢持續增長,因此該行預測今年首季線上營銷收入將按年增長約3%。 百度管理層又指,1月份有部分雲端項目受到干擾,但在農曆新年後亦有的取得進展,由於項目收入可能會延遲入賬,美銀證券預計今年首季雲業務增長將適度改善至按年升7%,然後在未來幾個季度進一步加速。百度重申有計劃控制成熟業務的支出,同時選擇性投資於增長領域,包括「文心一言」項目。 該行表示,將百度2023及2024年每股盈利預測分別調整為42.02及50.19元人民幣,重申其「買入」評級及目標價230港元,預期公司旗下廣告及雲端等業務增長將在今年反彈,同時人工智能發展會繼續支持公司各項業務回升。
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