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佐力藥業(300181.SZ):希望將院外端銷售佔比慢慢提升到20%-30%以上
格隆匯 02-22 22:11

格隆匯2月22日丨佐力藥業(300181.SZ)近日接受機構調研時表示,公司今年會繼續加強產品終端覆蓋和學術推廣的投入,對已開發醫院進行深耕的同時對未開發的醫院端進行開拓。公司過去幾年公司較注重醫院端開發,OTC和互聯網端的銷售相對較低,現在有情緒和睡眠問題的人越來越多,而去醫院需要花費一些時間成本,選擇在藥店或電商平台購入會成為新的消費趨勢,未來希望通過醫院、OTC、電商平台的全面發力,實現海陸空聯動,將產品打開消費端的同時減少對醫保的依賴,希望將院外端銷售佔比慢慢提升到20%-30%以上。

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