螞蟻集團與NBA中國開展全面戰略合作
螞蟻集團宣布,與NBA中國開展全面戰略合作,旗下支付寶將成為NBA數字生活戰略合作夥伴,而NBA的視頻內容亦將首次登陸支付寶平台。
雙方將在NBA視頻內容和節目轉播、聯合會員和小程序營運、利用螞蟻集團隱私計算服務進行聯合市場營銷、數字藏品以及企業社會責任等方面展開全面合作,為NBA球迷和螞蟻集團旗下的數字平台海量用戶帶來專屬的NBA體驗。
支付寶端內將推出NBA生活號內容矩陣,其中NBA 頻道已於本月15日正式上線,並通過NBA中國簽約的網絡達人及賦能優秀內容創作者,開展內容二創。NBA中國並與螞蟻集團旗下鯨探達成合作,在中國發行數字藏品。
螞蟻集團首席技術官兼支付寶(中國)網絡技術董事長倪行軍表示,未來會通過整個螞蟻集團的科技與平台能力,在服務行業數字化創新模式、雙邊會員聯合營運、數實交互創新等領域與NBA 緊密合作,為中國的NBA球迷打造一個年輕態的數字互動平台。
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