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曼卡龍(300945.SZ):未來在收入結構方面會進一步優化線上板塊的商品毛利結構

格隆匯2月14日丨曼卡龍(300945.SZ)近日在電話會議中表示,增速主要來自於線上板塊的發力。22年公司在持續優化線下銷售渠道的同時,大力發展線上板塊。通過各類社交媒體的平台搭建,形成多渠道的流量來源,打造了線上線下全渠道的營銷模式。公司已經完成線上線下全媒體的營銷矩陣搭建。未來在收入結構方面,會進一步優化線上板塊的商品毛利結構。

曼卡龍2019年開始,就在大力佈局線上板塊,通過做大做強中台系統賦能產品與品牌。公司內部以數字化經營和管理作為核心品牌管理理念,公司電商業務的高增長離不開數字化平台的驅動,公司通過數據化驅動下的快速反應能力是曼卡龍的核心優勢。從品類來看,時尚黃金以及高客單價的鑲嵌類產品,曼卡龍印記款的產品表現較好,未來也將會在這些產品上持續深耕開發。

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