《大行報告》麥格理:抖音進軍本地服務業務令競爭加劇 美團-W(03690.HK)處守勢 關注長期貨幣化潛力或受限
麥格理發表研究報告指,市場似乎擔心抖音進軍本地服務業務令競爭加劇,令美團-W(03690.HK)的市場份額前景處守勢,惟該行認為,本地服務業的市場滲透率仍然很低,對於多個參與者而言,仍有足夠的擴張空間。但相比品牌而言,零售盈利能力較弱,故於對現有參與者的貨幣化率帶來的中期影響更為重要。該行給予美團目標價220元,評級為「跑贏大市」。(ca/u)
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