羅湖、皇崗口岸下周一起通關 新地十五大商場料可望刺激人流按年升10%至15%
新地(00016.HK)旗下15間商場包括apm、wwwtc mall、大埔超級城、元朗廣場、上水新都廣場等,為針對旅客加碼推出情人節消費禮遇及大派情人節禮品包,預料羅湖、皇崗口岸通關初期,加上配額制度、口岸入境預約安排及核酸檢測程序相繼取消,可望刺激人流按年升10%至15%。
新鴻基地產執行董事馮秀炎小姐表示,隨著羅湖、皇崗口岸即將於2月6日起通關,預料apm商場及上水新都廣場將直接受惠,而跨境巴士往返apm及皇崗口岸將重投服務,商場亦將與多個策略性夥伴緊密合作包括內地流行網絡媒體、銀行、社交平台、旅遊app等吸納更多旅客蒞臨商場消費購物,冀能進一步刺激人流生意。配合商場情人節特色節目及互動遊戲、豐富購物獎賞等,有望吸納更多內地客群,引發消費新動力,預料電子影音、珠寶金飾、潮流服飾將較受惠。
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