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Sensor Tower:去年全球非遊戲應用收入478億美元 按年增長14%
阿思達克 02-02 11:24
市場研究機構Sensor Tower數據顯示,去年全球非遊戲應用收入達到478億美元,按年增長14%;非遊戲應用下載量首次出現小幅下滑,至867億次,但仍比2019年下載量高出18.5%,其中下滑主要來自Google Play平台。 報告預期,今年全球非遊戲應用下載量重回上升通道,突破900億次。2027年全球非遊戲應用預測下載量將超過1,100億次。至於今年全球非遊戲應用預測收入將延續上漲趨勢,超過550億美元。預計2027年非遊戲應用收入將突破1,000億美元。 此外,去年全球娛樂應用收入按年增長22%,至118億美元。今年料將繼續增長,達到2018年的近三倍。 去年全球娛樂應用暢銷榜前10名中,視頻應用共佔據7席,在線視頻仍是移動娛樂領域主流趨勢。同時,TikTok、YouTube、Disney+和HBO Max等龍頭應用,去年全球收入均有所上漲,其中TikTok全球收入按年增長近60%至35億美元。
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