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世邦魏理仕:亞太區零售商跨境擴張目的地 香港位居第二
阿思達克 01-30 15:05
世邦魏理仕最新發布《2023年亞太區零售租戶調查》,指出零售商留意到旅客迴流、政府經濟刺激措施及強勁本地消費帶來的機遇,並視香港爲亞太區跨境擴張首選目的地之一。根據調查結果,中國內地一線城市爲零售商跨境擴張目的地首選地點,其次爲香港及新加坡,均位居第二。 鑑於市場氣氛轉趨正面,亞太地區零售商普遍對前景更爲樂觀。72%的零售商預計他們的銷售額將在2022年的基礎上上升,即使成本上漲,71%的零售商仍然計劃開新店。接受問卷調查的零售商亦認爲,隨着人們生活回覆正常,部份網上銷售將轉化爲實體零售。近一半的受訪者預計實體店數字將回復至疫情前的水平。 世邦魏理仕香港顧問及交易服務-商鋪部資深董事兼主管溫運強表示,在防疫措施逐步放寬下,預計中港兩地將迎來最強勁的零售銷售反彈。零售商一般持樂觀態度,相信零售業復甦在即,唯需要一段較長的時間。中國內地旅客迴流本港將大力推動零售業,並推動租賃需求和租金增長,尤其是以遊客爲主導的零售商。他建議零售商與業主磋商,共同制定靈活的租賃安排或裝修補貼措施,以管理成本。 儘管前景樂觀,但通脹下成本上升仍將是零售商面臨的一大挑戰,87%的零售商表示生產及僱員成本的增加爲他們最關心的問題,其次是勞動力短缺(67%)及經營網上業務成本上升(66%)。零售商對業務擴張持謹慎態度,僅57%的零售商計劃擴大現有市場的足跡。
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