國旅聯合(600358.SH):擬收購文旅消費類優質資產
格隆匯1月29日丨國旅聯合(600358.SH)公佈,公司擬通過發行股份的方式向江旅集團下屬的蘇南置業購買其持有的樾怡酒店100%股權;向江旅集團購買其持有的文旅科技100%股權、風景獨好100%股權、會展公司100%股權、酒管公司100%股權和航空產業47.5%股權。
標的資產的最終交易價格將以符合《證券法》規定的資產評估機構出具並經有權國有資產監督管理部門備案的評估報吿的評估結果為基礎,經交易雙方充分協商確定。標的資產相關審計、評估工作完成後,公司將與交易對方簽署發行股份購買資產協議之補充協議,對最終交易價格和交易方案進行確認,並在重組報吿書中予以披露。
此次交易中,公司擬採用詢價方式向不超過35名特定投資者非公開發行股份募集配套資金,募集配套資金總額不超過發行股份購買資產交易價格的100%,且發行股份數量不超過此次發行前公司總股本的30%,最終發行數量以中國證監會核准的數量為準。
此次募集配套資金擬用於支付此次交易的中介機構費用、交易税費等併購整合費用、補充公司和標的公司流動資金、償還債務以及標的公司的項目建設等,募集配套資金具體用途及金額將在重組報吿書中予以披露。其中,用於補充公司和標的公司流動資金、償還債務的比例不超過擬購買資產交易價格的25%或不超過募集配套資金總額的50%。
自2019年江旅集團完成對上市公司收購後,上市公司始終以“突出旅遊主業、聚焦旅遊大消費”為戰略發展方向。此次交易前,上市公司的主營業務包括互聯網營銷及數字文旅業務、個性化定製旅行服務業務和旅遊目的地投資開發和運營業務。基於對文旅產業以及相關旅遊、文化類公司發展模式的研究,上市公司明確未來戰略目標定位為文旅消費綜合服務商。
此次交易是上市公司基於文旅融合大背景下,適應新旅遊、新消費下的優化要求,強化文旅消費綜合服務商定位的重要舉措。此次交易中,上市公司擬收購文旅消費類優質資產,主要包括周邊遊服務、文旅綜合服務及酒店經營管理三大類資產。此次擬收購的標的公司主要涉及酒店度假村、航線運營、智慧文旅、文旅營銷、會展策劃等業務,分屬於文旅消費的主要業態及必要的配套補充業務,涵蓋“吃、住、行、遊、購、娛”六要素,共同向消費者提供交通、住宿、餐飲、購物和文娛等服務。
通過此次交易,上市公司將在已有的文旅業態基礎上,重點打造文旅消費綜合業態,並與原有的互聯網營銷及數字文旅業務相結合,共同推動上市公司高質量發展。
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