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藍色光標(300058.SZ):2022年度預虧18億元-22億元 同比盈轉虧
格隆匯 01-20 19:57

格隆匯1月20日丨藍色光標(300058.SZ)公佈2022年度業績預吿,報吿期歸屬於上市公司股東的淨利潤虧損18億元–22億元,同比盈轉虧;歸屬於上市公司股東的扣除非經常性損益的淨利潤虧損15億元–19億元。

2022年受國內疫情及經濟大環境的持續影響,互聯網、遊戲、汽車及房地產行業客户預算減少明顯,且媒體返點下調以及客户因地區防控政策導致投放預算延期立項等原因,預計包含商譽的資產組-數字廣吿的可收回金額小於其賬面價值,暫估商譽與無形資產計提資產減值準備合計13.5億至14億元;最終的商譽資產組評估值尚需評估師履行完善的評估程序後進行確定,可能會與目前的預估值存在一定的偏差,請投資者以2022年年度報吿中的最終數據為準。

2022年海外線下消費場景雖逐步恢復,但線上的流量紅利逐步消退,跨境電商行業的“疫情紅利”呈現階段性見頂態勢,跨境電商行業出海步伐受到一定製約;海外遊戲類客户受ATT政策的影響,在全球出海主流媒體效果營銷上的投放精準度降低以及營銷成本的增加,預算投入有所減少;同時,海外個別主流媒體商務政策發生大幅變化及調整,致使公司在該媒體的廣吿收入以及毛利率出現明顯下降;預計包含商譽的資產組-Madhouse的可收回金額小於其賬面價值,暫估商譽計提減值準備1.5億元至2.5億元。

公司長期股權投資項下的參投企業,因受疫情影響,部分企業業績未達預期,暫估長期股權投資計提減值準備1億元至1.5億元。

因公司及主要客户受疫情影響,主營業務毛利有所下降,導致公司主營業務淨利潤亦受到影響。

公司投資的境內外基金公司或產品,因受國際環境及美聯儲加息等影響,產生公允價值變動損失。暫估公司的非經常性損失2.5億元至3億元。

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