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芒果超媒(300413.SZ)2022年度扣非淨利潤預降19.7%-24.55%
格隆匯 01-19 20:28

格隆匯1月19日丨芒果超媒(300413.SZ)公佈,預計2022年度歸屬於上市公司股東的淨利潤17.9億元-18.9億元,同比下降10.60%-15.33%;扣除非經常性損益後的淨利潤15.54億元-16.54億元,同比下降19.70%-24.55%。

預計公司2022年非經常性損益約為2.36億元。

報吿期內,公司着力推進媒體融合向縱深發展,積極應對新冠肺炎疫情的持續衝擊,牢牢穩住核心業務基本盤,推動各項經營活動穩中提質。公司始終堅持媒體價值引領和內容自主創新,不斷提升內容生態的多元性、創新性和可持續性,《聲生不息·港樂季》《乘風破浪第三季》《披荊斬棘第二季》《快樂再出發》等精品節目,進一步穩固了芒果TV綜藝領頭羊地位,《麓山之歌》《底線》《天下長河》《二十不惑2》4部電視劇入選國家廣播電視總局“2022中國電視劇選集”。

在優質內容加持下,芒果TV積極創新會員運營打法,會員收入同比增長6%,2022年末有效會員規模為5916萬,再創新高;全面提升運營商合作成效,運營商業務收入同比增長19%。同時,穩步消化互聯網廣吿行業整體景氣度下滑帶來的影響,廣吿業務同比下降27%,降幅較半年度收窄4個百分點。此外,小芒電商全年GMV同比實現7倍增長,DAU峯值達206萬。

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