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抖音生活服務擬定今年目標為1500億人幣
阿思達克 01-16 07:03
據內地媒體引述多個知情人士指,抖音生活服務2023年的目標為1,500億元人民幣(下同),該目標約為上一年GMV的兩倍,該數字已超過美團(03690.HK)一年到店酒旅交易額的三分之一。 具體來看,餐飲承擔一半的GMV目標,計劃完成750億元,到綜計劃完成450億元,酒旅計劃完成300億元。 據一位知情人士表示,內部對1,500億元的新目標很有信心,但由於本地生活一年的重要時間節點往往從「五一」等旅遊旺季開始,預計主要增長會在6月份之後,上半年預計有15%的增長。而內部目前預計的抖音生活服務GMV天花板為2,600億元至2,800億元。
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