中達集團控股(00139.HK)旗下金牌明星主播四火姐姐近一個月GMV高達7500萬
格隆匯1月9日丨中達集團控股(00139.HK)公吿,中達集團控股的易侑文化傳媒公司旗下知名演員及金牌明星主播張棪琰四火姐姐,擁有20多年的影視從業經驗,參與過幾十部經典作品,被譽為業內的勞動模範。在事業上升的同時,更是轉投電商領域,成為一名人氣實力兼具主播,並在過去的兩年內服務了10,000家品牌。
於2022年12月28日至2023年1月7日的抖音年貨節期間,四火姐姐受邀抖音電商官方平台進行年末貴婦護膚品直播帶貨。四火姐姐直播間的GMV達到人民幣5000W(萬)+,總計銷售件數40W(萬)+,直播半小時左右,觀看人數已達39萬+,實時在線人數2萬+,每秒以萬人數增加。好內容+好創意,最直觀的體現就是銷量好。據數據顯示,僅1月6日當晚一場的直播,四火姐姐的抖音銷售額高達人民幣1千萬+,回頭客20萬+復購率成百分比增長。
此外,近一個月GMV更是高達人民幣7500W(萬)+,不論是銷量還是聲量都是呈直線上升,可見四火姐姐在圈內的人氣實力可見一斑。就以抖音直播而言,四火姐姐的粉絲量從幾十萬飆升至百萬級,帶貨口碑4.92分,場均觀看79W(萬)人數,近90日總GMV高達人民幣2.5億,足以證明四火姐姐的帶貨能力和口碑影響力。
作為一個美粧護膚類帶貨主播,四火的直播間產品極具專業化、標準化、多元化,囊括美粧、護膚、護理、衍生女性用品等品類。從價格緯度看,上至兩三千下至幾百,四火姐姐都能通過自己獨特的方式賣的如火如荼,且復購率極高。
四火姐姐坦言未來將更專注於自己的直播間,不斷豐富化,提高專業度,對粉絲和品牌負責。她希望在用户心中成為更專業的主播,也希望自己對品牌和粉絲而言是一個穩定、安心的存在。
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