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中手遊(0302.HK)漲幅居遊戲板塊前列 《鎮魂街:天生為王》首日上線流水達2200萬

12月23日,中手遊(0302.HK)早盤開盤後震盪回升,位於港股遊戲板塊漲幅前列,盤中最高漲至1.57港元,漲幅2.61%。

分析認為,中手遊於前一日上線的3D ARPG手遊《鎮魂街:天生為王》在一定程度上給了市場信心。該遊戲由知名國漫+動畫雙授權改編、動畫CV原版人馬傾情演繹,擁有獨創的將靈共戰3D戰鬥動作體驗,也是鎮魂街IP改編手遊中的唯一一款動作手遊。據悉,該產品上線首日全渠道新增即突破200萬,登頂App Store免費榜,暢銷榜最高進入前6,全平台首日流水達2200萬,這一成績成為了其在2023年業績表現的穩定錨。

而《鎮魂街:天生為王》自公佈以來,受到玩家與從業者關注,截至上線前全網預約就已超700萬。其中僅TAPTAP、B站就分別達到70萬和50萬,並在此前進行的多輪測試中,仍保持8.3和8.7的玩家期待評分,足見玩家對於這款產品的認可,成為國漫IP改編遊戲中,少有的口碑精品。

除了《鎮魂街:天生為王》外,中手遊於11月上線的《全明星激鬥》《我的御劍日記》等遊戲仍處於紅利期,加上計劃2023年於國內上線的《奧特曼:集結》、《吞噬星空》、《代號:籃球3V3》、《新仙劍奇俠傳之揮劍問情》等重點遊戲產品,在海外及港澳台地區將上線《全明星激鬥》、《新三國志曹操傳》等作品,而明年也將正式上線的國風元宇宙平台《仙劍世界》,均有助於提振市場對其2023年業績展望。

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