據報電視廣播(00511.HK)賀年廣告減價至少6%
距離2023年農曆新年尚有一個多月時間,據《明報》報道,本港兩大免費電視台電視廣播(TVB)(00511.HK)及電盈(00008.HK)旗下ViuTV均已推出兔年賀年廣告套裝,以部署新春檔期,其中TVB 2023年的《恭喜發財》賀年廣告套裝定價普遍按年下調5.8%至10.6%,並首次推出於旗下串流服務平台myTV SUPER播出廣告選項,而ViuTV的賀年廣告套裝收費則按年持平。(gc/k)
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