新地12大商場斥資二千萬元聖誕推廣 料聖誕檔期營業額升兩成
政府近日宣布取消黃藍碼及安心出行。新地12大商場宣布,今年聖誕斥資逾二千萬元作節日推廣,同時加推消費獎賞及主題換領等作多重優惠推廣,預計於冬至及聖誕黃金檔期的營業額及人流可分別按年升20%及15%。整體銷情逐漸重拾疫前水平。
新鴻基地產(銷售及租賃)代理董事鍾秀蓮表示,下周四冬至,趁著取消黃藍碼等防疫措施放寬,新地12商場多間餐廳早已錄得八至九成訂座率,中式酒樓更迎來多張大檯訂單。最新零售數據反映珠寶首飾、鐘錶及名貴禮物的銷情急增,場內珠寶商戶亦表示受惠於金價下降加上年底為嫁娶旺季,珠寶生意較去季增25%。
回顧全年,鍾秀蓮指,年初雖受第五波疫情帶來打擊,但下半年受惠於消費券及防疫措施放寬帶動下,為商戶帶來不少商機,商場亦有多間新商戶進駐,反映商界對前景仍感樂觀。隨著黃碼的取消,本港及全球多國進一步優化出入境防疫政策,預料旅客市場將提速復甦,相信能進一步刺激零售業增長。
新地12大商場包括東港城、上水廣場、北角匯、將軍澳中心、PopWalk天晉匯、Mikiki、屯門卓爾廣場、屯門錦薈坊、荃錦中心、新領域廣場、life@KCC及joy@KCC)。
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