調查:74%受訪港人已建立冬季旅遊願望清單 通脹下消費意欲未減
Expedia集團(EXPE.US)旗下Expedia調查顯示,超過六成半受訪者選擇出門旅行多於購物,以作為對自己的獎勵;另外有64%受訪港人表示,他們選擇向親友送贈一趟旅程作為節目禮物,多於送贈實物。調查指,無論是Staycation、本地遊甚至海外假期,疫情後港人選擇藉旅遊得到更多難忘回憶及嶄新體驗,意欲比購買實物更高。
是次調查由研究機構One Poll於今年11月28日至12月7日期間進行,在日本、韓國、新加坡和香港訪問4,000名年齡介乎25至55歲,每兩至三年最少旅行一次的受訪者,其中1,000名為香港受訪者。
隨著香港逐步放寬入境限制,調查顯示,接近四分之三(74%)的香港旅客早已為今個冬季建立了旅遊願望清單,當中有六成(60%)受訪者指表示他們平均累積了3至6個旅遊目的地,希望日後前往。另外,高達85%受訪港人認同,建立清單進一步增加他們的出遊意欲。
在這個冬季及節日假期,45%受訪旅客準備往海外旅行,16%受訪者打算本地遊及Staycation,同時有接近四分之一(24%)受訪者同時計劃海外旅遊和Staycation。接近八成(77%)旅客提到,這將是他們自疫情以來的首次外遊,多數(65%)人計劃與伴侶一起旅行。
調查顯示,儘管面臨經濟通脹環境,但大部分受訪者仍願意在旅遊時消費,多於四分之一(27%)受訪者計劃在冬季旅遊期間花費逾15,000元。有趣的事,更多香港旅客考慮入住3至3.5星級住宿,需求從2021年的30%上升至55%。然而,4至5星住宿的需求則從去年的65%下降至40%。
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