世紀睿科大幅收漲23.8% “交個朋友”旗下李誕淘寶直播首秀銷售額達3200萬 跨平台運營有望開啟全新增量空間
格隆匯12月12日丨“交個朋友”旗下李誕開啟淘寶帶貨首秀,“交個朋友”獨家營運合作伙伴世紀睿科(1459.HK)大幅收漲23.81%,報2.6港元,總市值34億港元。據統計,李誕6個小時的直播首秀有超1100萬人觀看,全場累計銷售額3200萬,新增粉絲達58萬。今年8月底,世紀睿科與“交個朋友”簽訂為期5年的《獨家營運合作協議》,獲得其旗下所有賬號運營權與相關運營收入。天風證券指,直播電商賽道龍頭“交個朋友”受益直播電商高景氣與跨平台業績增量,世紀睿科新媒體營銷服務有望成為公司核心業務並進一步鞏固盈利能力,收入或將實現快速增長,業績有望超預期發展,予目標價5.21港元,維持“買入”評級。

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