小米(01810.HK)雷軍:高端化戰略於過去三年深刻改變集團
小米集團(01810.HK)日前舉行新品發布會,正式發布數字高端旗艦小米13系列、全新MIUI 14操作系統和5款AIoT產品,包括小米萬兆路由器、小米Sound Pro、小米迷你主機、小米手錶S2和小米Buds 4耳機等。
集團創始人、董事長兼首席執行官雷軍表示,過去三年為小米的高端化戰略探索期,高端化戰略深刻影響及深度改變小米發展,認為推出小米13系列及MIUI 14新品,亦標誌著「一個全新的小米已經開始」。
雷軍表示,2022年小米首先把MIUI團隊合併到手機部,與BSP系統軟件部門合併,隨後又將AIoT系統部門和互聯互通軟件部門全部合並,形成縱向深入硬件底層,橫向統括小米所有業務的系統軟件平台團隊,是次重組為MIUI的新生作出充分準備,而MIUI 14就是系統軟件團隊完成整合後的首個作品。
小米宣布,小米13售價將為3,999元人民幣(下同)起,小米13 Pro售價為4,999元起,兩款機型於12月11日晚上9時30分開啟預售,12月14日上午10時正式開售。
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