《大行報告》瑞銀上調嗶哩嗶哩(BILI.US)目標價至32美元 評級「買入」
瑞銀髮表報告表示,嗶哩嗶哩(BILI.US)第三季虧損狀況勝預期,主要由成本控制所帶動;相信將成爲公司策略及財務的轉捩點。管理層指,將重點轉向質量增長,從月均活躍用戶增長,轉向更高的日均活躍用戶及月均活躍用戶比率,該行認爲是正確的策略,在流量增長和變現之間取得平衡;又預期公司將有多個利好因素,包括新遊戲許可及料明年3月獲納入港股通等。
報告補充,雖然廣告前景仍不明朗,且宏觀經濟復甦未穩定,但認爲嗶哩嗶哩在成本方面的變化令該行對公司前景看法更趨樂觀。該行將其今年第四季及明年收入預測下調4.5%及9.5%,惟將其美股目標價由30美元上調至32美元,維持美股「買入」評級,並將其收支平衡時間預測提早至2024年。
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