港股異動 | 國美零售續漲超10%創2個月新高,2日累計飆升超55%
$國美零售(00493.HK)$再度拉昇漲超10%,兩日累計飆漲超55%,現報0.185港元創2個月新高價,總市值66.08億港元。
據悉,國美電器將在全國各地門店陸續啓動直播,目前,國美聯動線上線下,實現直播常態化,在自有平臺真快樂APP(含微信的真快樂小程序)上,開展多樣化直播。截至今年11月,國美已累計發展社會推手超過33萬人。
國美相關人士表示,直播對國美業務轉型主要有三大作用,一是新的營收增長點,參與直播間的產品會有較大優惠折扣,銷量高於日常;二是爲線下引流,國美的直播多在各門店現場進行,也會介紹門店的實時營銷活動,起到引流作用;三是提升與廠商的合作關係,如國美和海爾超級直播、與美的的美粉節直播,均提升了雙方合作的緊密度。
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