《大行報告》美銀證券上調嗶哩嗶哩-W(09626.HK)目標價至105元 評級「中性」
美銀證券發表報告,預計嗶哩嗶哩-W(09626.HK)在具韌性的用戶趨勢支持下,第三季業績將符預期。雖然第四季前景充滿挑戰,但相信市場已經大致消化了疲軟的宏觀環境和持續的遊戲限制審批。據報道指,嗶哩嗶哩最近正進行業務調整,該行料接下來幾季中,公司將有進一步的成本控制措施,包括員工人數和營業費用。
美銀證券認為,嗶哩嗶哩目前3.3億以上的月度活躍用戶水平足以支持變現增長,未來的用戶獲取應該更加謹慎,並以投資回報率為導向。因此認為可以更好地節約成本,並將明年和後年的盈利預測分別提高12%和8%。目標價由91元提高到105元,評級「中性」。
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