波司登(03998.HK):有信心全年毛利率穩中有升
波司登(03998.HK)首席財務官兼副總裁朱高峰表示,即使今年上半年內地疫情反覆,但對業務實際影響不大,包括營收或利潤方面均向好,主要是兩大核心業務羽絨服及貼牌加工業務,佔整體收入的90%以上,而在成本控制下,撇除女裝,整體營運利潤上升30%。同時,受惠於一體化運作,令庫存周數日下降,未來亦會朝向這方向發展。
他指,目前經濟不明朗,消費意欲下跌,但認為只要每年在技術上帶來驚喜,才能繼續保持吸引力,對於下半年持謹慎樂觀,認為隨著內地放緩,有信心可追回前期已落後的進展。
期內整體毛利率下滑,朱高峰解釋,主要是受到女裝業務毛利率下滑影響,但公司兩大核心業務的毛利率均穩中有升,故對公司全年毛利率指標穩中有升仍是充滿信心。
他補充,在品牌轉型首階段,將原本均價低於1,000元人民幣的產品類別,提升1,700至1,800元人民幣的水平,指整體價格增長高於產量增長;他預料,未來兩年品牌羽絨服價格整體穩中有升,強調公司的第二個轉型策略,將會合理平衡產量和價格,以免再次出現類同情況。
他提及,近期開店策略傾向於核心城市及主流商圈,旨將品牌形象和生意結合起來,並不會急於一口氣開設大量新店舖,相反著重於建立高質量門店,對收入及品牌均有貢獻,並可持續發展下去。(ca/s)
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