微博-SW(09898.HK):「英雄聯盟S12」平台互動量達7.5億 再創新高
微博-SW(09898.HK)表示,已連續六年成為《英雄聯盟》全球賽事官方合作社交媒體平台,S12賽事期間英雄聯盟官方微博粉絲總數突破千萬人,數據顯示期內全程熱搜數量再創新高,達到462個,相關話題閱讀總量為882億,互動量大幅提升至7.5億。
微博擁有英雄聯盟賽事全程短視頻和多項直播版權權益,今年賽季19場直播累計獲4.2億人次觀看,短視頻發布量超過60萬,累計播放量達122.8億,超越過往賽事記錄。
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