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光明奶粉用心守護國人健康,榮膺2022年"年度國民新國貨"稱號
格隆匯 11-23 15:19

2022年10月,《第一財經》雜誌"金字招牌"和"新國貨榜樣"榜單新鮮出爐。光明乳業再次榜上有名,連續四年入選"新國貨榜樣",榮獲"金字招牌"稱號。此次光明乳業憑藉旗下光明奶粉首次榮登"年度國民新國貨"榜單。在百年發展歷程中,光明乳業始終堅守"百年光明,為你如一"的品牌初心,滿足豐富生活場景下不同人羣的需求。母嬰大健康領域的產品一直是國民的重要所需,光明乳業也始終以科技創新助力我國奶粉行業的發展,向着為更多家庭提供高品質國貨奶粉不斷奮進。

堅守百年如一品質,守護中國寶寶健康

一直以來,光明奶粉都選用來自自有牧場高品質新鮮牛乳,採用鮮奶直噴工藝,生牛乳與營養素一次噴幹成粉,鎖留更多鮮活營養。既保障了光明奶粉的純粹營養,又奠定了光明奶粉高標準品質的基礎。

品質是企業的生命,更關乎千萬家庭的幸福。"讓每一滴奶都體現光明品質"已成為光明乳業矢志不渝的信念。自2017年5月起,光明乳業重點推進優質乳工程,建立了覆蓋全產業鏈的最高新鮮保障——"5C"核心競爭力,包括C1科技研發、C2優質奶源、C3世界級製造、C4五星冷鏈、C5卓越質量體系。通過優質乳工程的實施,光明乳業還制定了高於優質乳特優級標準的"優+倍"內控標準,該標準各項指標均優於歐盟等國際標準,具有前瞻性與領先性,旨在從奶源源頭全面提升光明奶粉的核心競爭力。

此外,在嬰幼兒配方食品新國標將於2023年2月22日正式實施之際,光明奶粉發揮國企擔當,積極相應國家號召,以新國標為參照,結合多項研究成果,以領先之姿,開啟新一輪的嬰幼兒配方奶粉升級行動。光明奶粉用心調整優化嬰幼兒配方奶粉營養成分,讓產品營養品質更高、營養配比更科學,更好守護中國寶寶健康,造福萬千家庭。

專業配方更多保護,用心守護健康生活

專注創新,深研品質,光明奶粉不僅僅侷限於中國寶寶的健康守護,同時向着滿足萬千家庭需求,滋養更多消費者健康體魄而努力。今年,光明奶粉繼續加大了在高端功能奶粉領域的研發投入,在原本優加益固營養配方奶粉的基礎上,敏鋭洞察市場需求,又創新推出優加系列舒心營養配方奶粉、舒睡營養配方奶粉兩款新品,用嚴謹的科研態度、匠心精神、專業科學配方為中國家庭提供高端品質好奶粉。

同時,光明全脂奶粉則是濃縮了幾代人記憶的經典味道,歷經時間長河淬鍊,那份香濃醇厚始終如一。光明經典全脂奶粉臻選光明自有牧場的優質生鮮牛乳,直接噴幹成粉,為消費者帶來無添加的獨一無二的舌尖體驗。光明經典全脂奶粉可滿足飲用、烘焙等多種食用場景,用香濃與營養陪伴,讓萬千家庭新的一天從光明開始

百年乳企砥礪奮進,用心守護國人健康

值得一提的是,作為紮根、成長在上海的百年乳企,光明乳業始終與這座國際大都市同頻共振,多年來始終積極參與各項城市志願公益活動,播撒光明温暖。在今年年初的上海全民抗疫保衞戰中,光明乳業旗下光明奶粉用實際行動勇擔抗疫使命,為浦江鎮等多地緊急配送2000罐光明牧場嬰幼兒配方奶粉,以解缺奶斷奶家庭的寶媽寶爸們擔心孩子斷奶的後顧之憂。

在創新中謀發展,用心守護國人健康,在推動國內乳製品邁向高質量發展的同時,光明乳業百年來始終秉持以品質促品牌的初心。未來,光明乳業會繼續持續推新完善嬰幼兒奶粉、成人奶粉等產品及領域,升級打造全產業鏈、全系列產品的創新高度。繼續為消費者提供更好的營養健康產品及服務,發揮"品牌融合、產業鏈整合、優勢聯合"的強勁動力,讓更多人感受美味和健康的快樂。

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