友和集團(02347.HK)線上平台業務3P模式正式試業
友和集團(02347.HK)宣布,集團線上平台業務3P模式於昨日(21日)正式試業。在3P模式下,第三方商戶可於平台上向消費者銷售產品,集團將就每宗已完成交易向商戶收取佣金。
集團表示,目前商戶於平台上主要供應集團自營電商業務的1P模式下,並未提供且購買頻率較高的產品類型。截至本月21日止,友和平台已吸引超過130名優質商戶加盟,新增超過3,000個SKU,涵蓋1,500個品牌,產品類別擴至12項,包括美妝及護膚、健康及保健、家居、母嬰、寵物用品、葡萄酒及烈酒以及玩具。
集團表示,平台在過去半年平均客單價約1,800元,3P模式下的商品亦以較為優質的產品為主。集團期望未來在1P模式及3P模式下,提供10萬個不重複SKU,以滿足客人日常購物所需。(ca/k)
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