In early trading on the Hong Kong market, SF Holding’s same-city delivery business (09699.HK) continued to climb. As of 3:15 PM local time, the stock was quoted at HK$12.65, up 6.66%, with a total trading volume of approximately 4.609 million shares and turnover of HK$58.23 million. The share price surged from an opening low of HK$11.73 to an intraday high of HK$13.05, showing a clear upward trend.

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Recent data disclosed by SF Holding shows robust demand for its on-demand delivery services during the Lunar New Year period. Daily same-city delivery orders increased by over 65% year-on-year. Beverage orders jumped more than 150%, supermarket and department store orders doubled, and fast-food and cake deliveries rose approximately 70% and 60% respectively. In addition, the 1-to-1 “Exclusive Delivery” service saw daily orders increase more than sixfold, highlighting rapid growth in high-end delivery demand.
Against the backdrop of rapid order growth, SF Holding previously issued a profit alert, expecting full-year adjusted net profit of no less than RMB 376 million, representing at least 158% year-on-year growth, with revenue forecasted at no less than RMB 22 billion, up at least 40% from the previous year. Huachuang Securities notes that the on-demand delivery sector remains in a high-growth phase. As an independent third-party delivery leader, SF Holding is well-positioned to benefit from the “everything-to-home” trend, leveraging brand advantages and operational efficiency to drive growth both internally and externally.
The disclosure of Lunar New Year delivery data and full-year profit guidance has reinforced market confidence in SF Holding’s growth potential. Beyond short-term revenue gains from increased order volumes, SF Holding’s advantages in brand reputation, delivery network, and high-frequency business operations help maintain its competitive position in the on-demand retail sector. The company can further enhance profit margins through high-end services, data-driven operations, and supply chain optimization. The sustained share price rally reflects investors’ confidence in SF Holding’s long-term growth logic: as on-demand retail accelerates under the “everything-to-home” trend, SF Holding is poised to continue benefiting from industry growth while strengthening market barriers and achieving robust growth driven by both internal and external factors.
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