“角逐”2022年卡塔爾世界盃 中國企業成最大贊助商
格隆匯11月21日丨據證券日報,11月21日,萬衆矚目的2022年世界盃在卡塔爾開幕。世界盃是全球各大品牌“硬實力”角逐的戰場。數據顯示,本屆卡塔爾世界盃中國企業贊助了13.95億美元,超過了美國企業贊助的11億美元,一躍成爲本屆世界盃最大贊助商。前海開源基金首席經濟學家楊德龍在接受採訪時表示,“中國企業,特別是跨國企業,通過世界盃向全球球迷展現品牌號召力,有利於擴大企業發展空間,提高企業銷售業績。在世界形勢複雜多變和疫情反覆的背景下,中國企業在世界盃舞臺展示品牌形象,能夠爲企業發展帶來更多的機會,踐行‘走出去’的全球化發展戰略。
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