IDC:內地第三季平板電腦市場出貨量729萬部 按年跌4.5%
國際數據公司(IDC)最新平板電腦季度跟蹤報告顯示,第三季內地平板電腦市場出貨量約729萬部,按年下降約4.5%,其中消費市場增長6.3%,商用市場跌56.7%。平均單價按季升6.7%至3,013元人民幣。
IDC認為,季內內地平板電腦市場受到宏觀經濟和疫情反覆以及國際匯率等多重因素影響市場波動加大。但是以華為、榮耀、聯想集團(00992.HK)及小米-W(01810.HK)為代表的國產品牌在第三季相繼推出新品,且部分品牌加大宣傳力度,再加上iPad系列產品的穩定供貨拉動消費市場大盤穩定增長,但是商用市場仍然延續下跌趨勢。季內內地平板電腦市場整體出貨量首五大的品牌份額佔比共計約86.4%。
當中,內地平板電腦廠商排名第一的為蘋果(AAPL.US),市佔率37%,按年增長1.7個百分點;華為以市佔率25.7%排第二,按年升2.7個百分點;榮耀市佔率同樣升2.7個百分點,以9.3%排名第三。至於第四及第五位分別為聯想及小米,市佔率各為7.9%及6.5%,分別跌2.7個百分點及升1.1個百分點。
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