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微博-SW(09898.HK)夥咪咕達成5G+全體育戰略合作
阿思達克 11-08 10:41
微博-SW(09898.HK)與中國移動咪咕近日達成5G+全體育戰略合作夥伴,雙方將在包括各類國內外重點賽事、數智競技及棋牌在內的競技體育領域和全民健身領域充分發揮各自優勢,基於熱點開放機制,共創熱點話題,創新觀賽模式,打造沉浸式社交觀賽的全新體驗。 據此,雙方將基於「熱點共創、邊看邊聊、嘉賓大咖破圈」三大核心策略展開深度合作。咪咕矩陣賬號成為首批進入微博熱點開放機制合作夥伴。屆時,咪咕強大的解說陣容與微博大V資源,將組成超強「陪看團」,聚合專業賽事內容資訊、精彩點評,推動各領域優質內容實時產出與破圈傳播,激發體育、娛樂、遊戲等多圈層粉絲活力,全方位滿足觀眾的內容訴求與情感表達需要,合力升級邊看邊聊、全場景、沉浸式觀賽體驗和氛圍,開啟「上咪咕看體育賽事直播,上微博參與話題討論」的觀賽新模式。 雙方此次合作宣布恰逢卡塔爾世界盃開賽前夕,咪咕體育成為微博「世界盃聚星聯盟」招募的首個成員。
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