龍光(03380.HK)入選“2022年度商業地產品牌價值表現”榜20強
11月2日,觀點指數研究院在2022觀點商業年會現場發佈《表現力指數·2022年度商業地產表現報吿》。龍光集團(03380.HK)旗下龍光商業集團以“創想美好生活,助力城市升級”,入選“2022年度商業地產品牌價值表現”榜20強。

該報吿指出,2022年,新冠疫情對商業地產及商業活動產生重大影響,企業從大規模增量開發向存量精細化運營迴歸,變革創新推動形成全新商業熱潮,商業項目通過打造差異性場景,衍生出新的商業體驗,讓行業可持續發展有了更多的支撐。
作為龍光集團負責商業地產開發及運營管理的業務版塊,龍光商業集團以“為美好生活創想”為核心理念,戰略佈局全國一線城市及經濟高增長城市,主要打造以大型體驗式購物中心為主體,組合高端寫字樓、精品酒店等多種業態的城市綜合體。
龍光商業全力打造“藍鯨”系列商業品牌,包括都市型商業中心品牌“藍鯨世界”,區域型商業中心品牌“藍鯨天地”,讓“藍鯨”成為了鮮明的商業IP。雙線並舉,佈局全國,打造消費、體驗、社交、娛樂、服務的多元功能場所,加速片區生活配套走向成熟和完善,促進區域價值提升,助力城市形象與功能升級。
通過與眾多品牌商夥伴的緊密連接互動,龍光商業已形成了自身良好的品牌效應和市場口碑,正在搭建一個鏈接城市、消費者、投資者和品牌經營者的良性生態圈。
未來2年內,“藍鯨”系列產品將在上海、浙江等多城市,陸續面世。其中,深圳第二座藍鯨世界-龍華藍鯨世界定位“縱享時光 — 漫步城市森活”,將為龍華這一深圳都市核心區注入新的商機;上海首個藍鯨世界以創新設計斬獲GBE最佳主題特色商業綜合體獎,也將以全業態+全客層的模式,填補臨港商業空白,提高整個臨港板塊城市功能。現兩大標杆項目均已正式啟動招商,其商業價值備受期待。
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