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《大行報告》花旗降嗶哩嗶哩(BILI.US)評級至「中性」 目標價下調至12美元
花旗發表報告,將嗶哩嗶哩(BILI.US)評級由「買入」降至「中性」,目標價由38美元大幅下調至12美元。該行表示,一直對嗶哩嗶哩持正面看法,認為其有獨特的生態系統,有進一步用戶增長及增加變現的潛力。 然而,花旗認為隨著宏觀經濟惡化,嗶哩嗶哩增長前景的不確定性增加,若廣告預算收緊、新遊戲發布放慢及增值服務開支減弱,將導致其增長勢頭放緩,並可能影響毛利率並推遲達至盈利的時間,估計市場對集團2023年及2024年的收入預測有下調風險。
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