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港股異動丨新東方在線漲近8% 俞敏洪“雙11”或將現身淘寶做教育直播
格隆匯10月25日丨新東方在線漲近8%,報33港元,總市值331億港元。上週有消息稱,新東方創始人俞敏洪正積極為“雙11”備課,並將於10月31日晚現身“新東方迅程教育專營店”淘寶直播間。新東方迴應稱,在淘寶做教育直播是一項有清晰目標的長期規劃。去年“雙11”期間,俞敏洪首次在淘寶“直播帶課”,分享大學學習、職業路徑規劃等,共有數萬用户購買了考研英語、大學英語四六級等課程。新東方在線電商部負責人當時表示,新東方的考研和新概念產品很受歡迎,尤其是新概念英語產品在天貓維持着銷量第一的優勢。電商作為招生的重要方式,能夠直接承接線上的流量和學生的諮詢,縮短招生鏈路。

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