京東(09618.HK)與迪卡儂合作推動運動體育實體門店數字化轉型
京東(09618.HK)(JD.US)旗下京東到家及京東運動宣佈與大型連鎖體育用品品牌迪卡儂達成合作,將共同推動運動體育實體門店數字化轉型。
在全渠道營銷方面,迪卡儂將通過京東到家及京東小時購的數字化技術和產品能力,全面打通線上線下,擴大實體門店服務範圍,實現雙渠道引流。另外在數字化能力方面,在迪卡儂已有數字系統能力基礎上,預料將進一步打通平臺和品牌線下門店進銷存系統的商品、價格、庫存和訂單數據。
自2021年上半年開始,迪卡儂與京東運動已在開放平臺和自營兩種合作模式下開展合作,目前迪卡儂於中國已有超過170家門店上線京東到家及京東小時購,未來將會有更多門店全面上線。
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