《大行報告》富瑞下調騰訊(00700.HK)目標價至421元 評級「買入」
富瑞發表研究報告指,由於宏觀環境的不利因素,考慮到細分市場的不確定因素,預計騰訊(00700.HK)將在網絡遊戲領域推行三管齊下的全球戰略,同時在線廣告受惠於視頻賬戶的貨幣化,進一步加深和擴大其廣告客戶群,盈利能力會是雲計算的關鍵。該行料集團將追求改善成本,以提高營運效率及生產力。該行維持其「買入」評級,目標價由491元下調至421元。
該行預計,第三季騰訊總收入將按季增長約3%,按年下降約3%至1,378億元人民幣(下同)。按細分市場,預計集團智能手機遊戲總收入將按年降約7%至394億元。廣告方面,該行料線上廣告總額將按年下降 11%至200億元,金融科技和企業服務方面,料收入將按年增長5%至453億元,並自第二季起加速,又預計非國際會計準則淨利潤將按年下降約4%至304億元。
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