攜程(09961.HK)聯合騰訊(00700.HK)王者榮耀等探索數字文旅新模式
攜程(09961.HK)旗下攜程研究院公布,由中國旅遊研究院文化和旅遊部數據中心、南昌市文廣新旅局共同指導,攜程聯合騰訊(00700.HK)《王者榮耀》、騰訊王者人生及南昌滕王閣管理處打造的「王者榮耀x滕王閣數字文旅計劃」正式啟動。
攜程表示,未來各方將聯手推出更多優質的文旅路線產品,並藉助數字IP與科技力量,共同弘揚南昌優秀傳統文化,助推南昌文旅融合進程加速,全面助力文旅季的熱度與商業價值提升。
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