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《大行報告》麥格理首予快手-W(01024.HK)「跑贏大市」評級 目標價85.1元
阿思達克 09-08 10:30
麥格理髮表研究報告,首予快手(01024.HK)-W「跑贏大市」評級,指出快手爲中國領先的內容社區和短視頻平臺之一,擁有不斷擴大的忠實用戶羣,預計隨着業務商業化水平提升,收入將實現穩固增長,2021至2024年的收入年複合增長率料達17%。 該行指,快手擁有強大的流量及用戶羣,在快速增長的短視頻市場處於有利地位,相信憑藉其多元化內容、用戶投入於社區及強大社交元素,可維持較高用戶忠誠度,從而帶來變現機會,預計至2024年用戶參與率將保持在60%高位。 麥格理看好快手發展前景,預測至2024年收入將達到1,293億元人民幣,預計2024年廣告收入將達到760億元人民幣,但由於監管風險,對直播業務發展持較謹慎看法。 該行給予目標價85.1元,基於其盈利可見度和商業化水平改善,認爲屬合理水平。
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