浦林成山(01809.HK)上半年營收超40億，上線兩款旗艦電動車新產品
格隆匯8月30日丨浦林成山(01809.HK)公佈，截至2022年6月30日止六個月，集團銷售輪胎約940萬條，同比增長3.3%。其中，全鋼子午線輪胎(以下簡稱"TBR"或"全鋼")銷售約330萬條，同比下降3.7%；半鋼子午線輪胎(以下簡稱"PCR"或"半鋼")銷售約590萬條，同比增長11.1%；斜交輪胎銷售約10萬條，同比下降53.3%。
報吿期內，集團實現營業收入約人民幣40.912億元，同比增長9.0%；實現毛利約人民幣5.369億元，同比下降13.2%。截至2022年6月30日止六個月，歸屬於公司所有者的利潤約人民幣1.586億元，同比下降35.4%。
報吿期內，集團深化渠道改革，探索線上線下新渠道模式，積極實施會議營銷，並重新梳理銷售結構。集團新開發國內經銷商6家，新增達標四星級店27家、五星級店55家。截至2022年6月30日，國內經銷商167家，達標四星級店301家、五星級店626家，星級店客户累計貢獻約佔集團國內全鋼替換市場總銷量的43.4%。
集團的新"浦林“”品牌定位新能源車輪胎。於2022年6月，集團在國內替換市場上線兩款旗艦電動車新產品"探域"XNEX SPORT EV和"創域"XLAB COMFORT EV。浦林的新款EV輪胎，採用了GCE(Ground Contact Efficiency，即地表觸達率)的研發理念，將中國標籤的三大指標擴展到對電動車駕駛重要的六大指標，並要求GCE最大化，擁有操控性、低滾阻、安全性三大突出優勢，濕地安全和滾阻均達到中國標籤A級，更有吸音棉、自癒合兩大進階優勢技術加持。新款輪胎在技術性能上趕超國際一線品牌的同類產品。"探域"XNEX SPORT EV輪胎獲得了三項國際設計大獎，顏值和實力並舉。產品在京東平台自營旗艦店開始銷售，獲得用户好評。
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