電視廣播(00511.HK):最壞時間已過 料下半年廣告收入增兩成
電視廣播(00511.HK)主席許濤在業績發布會上表示,集團最壞時間已過去,5、6月份已錄正數EBITDA。
電商業務群總裁岑迪贊指,電商業務透過發展規模而減少成本支出,正邁向收支平衡,將在未來兩個月開展跨境電商業務,推直播帶貨。
商務營運總經理蕭世和指,翡翠台在6月份的黃金時段廣告已全數賣出,7月和8月情況持續。個別很久沒有在TVB落廣告的客戶嘗試重回預訂王牌節目《東張西望》的廣告時段但未能成功。雖然下半年經濟挑戰仍大,但料廣告收入仍有望增長兩成。
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