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快手-W(01024.HK)程一笑:疫情下商戶願探索新電商渠道 助加快引入新商家
阿思達克 08-24 09:38
快手-W(01024.HK)行政總裁程一笑在分析員會議上稱,上半年疫情反覆,很多商家感受到線下經營的壓力,探索線上渠道意願變得更加強烈。同時,疫情亦加速其他傳統線上商家探尋新增長渠道的步伐,助力公司加快引入新商家。 程一笑指,在後疫情時代,用戶對於價格更加敏感,消費也更加趨於理性,快手爲有能力提供高體驗性價比的商家帶來了更多的曝光機會。而616大促銷中,美妝和家電等品類恢復相對較好,食品飲料等在疫情期間發展迅速。 中長期方面,他預測以短視頻平臺爲核心的直播電商行業,商品成交金額(GMV)規模有機會達到6萬億人民幣。
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