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名創優品(09896.HK):承諾明年3月底前完成「去日化」整改
名創優品(09896.HK)發表聲明,對曾以「日本設計師品牌」自居進行營銷而道歉,並承諾於明年3月底前完成「去日化」整改。 公司指,直面問題,勇於承擔,才能解決問題,並感謝媒體、公眾的監督和鞭策,公司深入自查,並第一時間著手整改,包括除去日本設計師品牌等相關元素,對相關高管作出內部處罰,以及海外社交媒體賬號改由總部統一管理。 名創優品表示,由2015年底至2018年,名創優品處於全球發展初期,曾聘請日本設計師三宅順擔任首席設計師,並對外宣傳為「日本設計師品牌」,形容在發展初期經歷過錯誤的品牌定位和營銷行為,走過彎路。 公司續指,早在2019年底就開始推動去日化工作,在2020年1月著手更換含有日文元素的購物袋,去年10月至今年3月期間,陸續完成內地3100多家門店的門頭改造,更換為中文標誌,同時對海外1,900多家門店門頭、店內裝潢等,進行「去日化」整改,將於明年3月31日前完成所有整改工作。(ca/k) ~
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