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國家電影局發放1億人幣觀影消費券
國家電影局發布關於開展2022年電影惠民消費季的通知,開展時間為2022年8月至10月,聯合貓眼、淘票票、抖音等電影票務平台,發放1億元人民幣觀影消費券,設立「愛電影·愛生活」2022年電影惠民消費季專區專欄,對觀眾購票費用予以補貼。
通知要求支持各級電影主管部門積極與發改部門溝通協調,推動電影行業用電階段性優惠政策落地,支持各級電影主管部門積極與銀保監部門交流對接,鼓勵電影企業自願購買營業中斷類保險、公眾責任保險等。
通知要求鼓勵電影出品、發行單位積極投放優質影片進入市場,推動更多新片大片加快上映,積極開展路演直播、主創連線等線上線下融合的影片宣介活動,進一步提高宣傳覆蓋面和消費轉化率,吸引更多觀眾走進影院觀影。
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